Gaming machines like fruit machines, quiz terminals, and jukeboxes aren’t just about entertainment—they’re a reliable way to enhance your pub’s revenue. From our experience as a supplier, these machines can generate up to 10% of your pub’s income, with 5% being a common contribution. This additional revenue could be what keeps your pub profitable, especially as financial pressures continue to mount across the industry.
With recent legal changes, pubs now have more opportunities to offer games with stakes and prizes, such as poker. The gaming machine industry is constantly evolving, and staying ahead of these changes can provide your pub with a competitive edge.
The selection and strategic placement of gaming machines are crucial in maximising their profitability. A well-curated range not only entertains your current patrons but also attracts new customers and encourages them to stay longer.
If you’re tied to a tenancy, remember that while your landlord might oversee the machines, you still influence the choices made. As the supplier, we work closely with landlords to ensure the machines provided meet the specific needs of your pub.
For free house operators, or those not tied to specific contracts, managing your machines offers even greater flexibility. We’re here to provide advice and connect you with the best gaming solutions tailored to your venue. Additionally, talking to other pub owners about their experiences can help you make informed decisions.
Adding Cash Machines to Your Pub
Installing a cash machine in your pub can offer convenience to your customers while creating a new revenue stream for your business. Especially in locations where access to cash is limited, having a cash machine on-site encourages customers to spend more, as they won’t need to leave the premises to get cash.
While we specialise in supplying gaming machines, many pubs choose to add cash machines to complement their offerings. These machines often come with various rental packages, which typically include full training, support, and additional materials such as till rolls. Most service agreements offer 24/7 support, with engineers available to ensure the cash machine remains operational, helping to maintain customer satisfaction and boost sales.
Having a cash machine can also help retain customers who might otherwise leave to find an ATM, reducing the risk of losing potential sales. Additionally, you earn a portion of the transaction fees from each withdrawal, which can contribute to your overall revenue.
One advantage of hosting a cash machine is the potential for lower bank charges since you’ll be replenishing the machine with your cash. This also means quicker and safer deposits. However, it’s worth considering that cash machines can be targets for burglary, potentially leading to higher insurance premiums.
If installing a cash machine isn’t suitable for your pub due to space or aesthetic concerns, offering cashback through your existing card machine can be a viable alternative. This option allows you to provide customers with the cash they need while potentially charging a small fee for the service, or even offering it free with a minimum spend. This can be a flexible and discreet solution that still keeps cash flowing within your establishment.
Maximising Returns with Fruit Machines (Amusement with Prizes - AWP)
Fruit machines, or Amusement with Prizes (AWP) machines, are a staple in many pubs, offering a popular way to entertain customers and generate significant income. These machines are often the biggest earners among gaming options in a pub, making their selection and placement critical to your success.
As your gaming machine supplier, we ensure you have access to the latest models that attract attention and keep customers engaged. Regularly updating your AWPs is key to maintaining interest—machines that stay fresh and exciting will consistently draw players and boost your earnings. We help you identify the best spots in your venue to place these machines, ensuring they’re easily accessible and visible to your patrons.
Operating AWPs involves adhering to industry regulations, especially when it comes to gambling laws. For example, it’s essential to ensure that no one under the age of 18 uses these machines. We stay informed about all regulatory changes, such as updates in stakes and prize limits, and ensure your machines are always compliant. For instance, the maximum prize payout increased to £100, bringing pub machines in line with those in social clubs and betting shops. We make sure you’re equipped with machines that meet these updated standards.
If you’re a tenant, you’ll typically share the profits from these machines with your landlord, after deducting rent, licence costs, and VAT. If you’re free of tie, all the profits from these machines are yours, making it even more critical to choose the right machines and maintain them properly.
Effective management of your AWPs involves more than just selecting the right models. Machines need to be operational during trading hours, and any breakdowns should be reported immediately. We recommend keeping a log of any issues and ensuring that repairs are carried out promptly—lost time is lost revenue. If a machine isn’t performing well, we can help assess whether it’s a matter of poor placement or if it’s time for a replacement.
Optimising the Management of Your Gaming Machines
Effective management of your gaming machines is essential for maximising their income potential. Whether you’re dealing with fruit machines, quiz machines, or jukeboxes, keeping them running smoothly and strategically placed can make a significant difference in your pub’s overall profitability.
For Tenants:
If you’re tied to a tenancy, some landlords are now offering the option to go “free of tie” on machines, which could give you more control over the selection and management of your gaming machines. While this may come with a rent increase, the potential for greater profits could make it a worthwhile consideration.
Operational Tips:
To ensure your machines are consistently generating revenue, they should always be switched on during trading hours. Any downtime means missed income opportunities, so if a machine breaks down, contact your operator immediately and keep a record of when you reported the issue. If a machine is out of service for an extended period, you might be entitled to a rent rebate for that time. Should repairs take too long, it’s within your rights to demand a replacement machine and to pause rent payments until the new machine is installed.
Refilling and Maintenance:
Keeping your machines stocked and ready to play is equally important. Regularly refilling hoppers is crucial, as empty machines discourage play. Many customers prefer to use banknotes rather than coins, so if a machine can’t accept notes because it’s low on coins, you risk losing potential revenue. We recommend monitoring the performance of each machine and the area where it’s placed if a machine isn’t performing well—whether due to location or complexity—it might be time to re-site it or replace it altogether.
Handling Shortfalls:
Occasionally, you might encounter a “shortfall,” where the money in the machine doesn’t cover the rent and gaming permits. In these cases, we suggest a simple rule: if a machine shows shortfalls for two consecutive weeks, it’s time to replace it. Don’t hesitate to request a new machine and stop paying rent for the existing one until the issue is resolved.
Seasonal Considerations:
Some machine positions may perform better during certain times of the year. For example, in one pub I managed, a fruit machine in the snug bar earned less during the summer but did well in the colder months. If you notice seasonal trends, consider removing or replacing machines during off-peak times to maximise your earnings during the high season.
Dealing with High-Earning Machines:
If your operator suggests removing a high-earning machine, it’s important to push back. You know your pub’s needs best, and you should have the final say on whether a machine stays or goes. A top-performing machine should only be replaced when it no longer justifies its position in your pub.
Enhancing Engagement with Skill With Prizes (SWP) Machines
Skill With Prizes (SWP) machines, such as quiz machines, offer a unique and interactive experience for your customers, different from traditional gambling machines. These machines can be a valuable addition to your pub, especially if you want to introduce variety and keep customers entertained for longer periods.
SWP machines are designed to test players’ knowledge or skills rather than relying purely on chance. This makes them appealing to a broader audience, including those who may not be interested in typical gambling machines. They’re especially effective in venues that attract groups or are on a popular circuit, where customers are likely to stay longer and participate in games together.
Selecting the Latest Models: We supply a range of SWP machines, including the latest models that can download new games directly from the internet. These multi-game terminals offer a diverse selection of games, keeping the content fresh and ensuring repeat play. For internet-connected machines, a phone line is required, but the cost of this service is typically covered by the supplier.
Maximising Use and Profit: One of the advantages of SWP machines is their versatility. On quieter nights, you can use marked coins (similar to how you might manage free play on a pool table) to allow customers to play without charge. This can be an excellent way to keep them engaged and increase the chances of them staying longer, perhaps purchasing more drinks or food in the process.
To ensure your SWP machines remain profitable, it’s crucial to keep them updated with the latest games and positioned in a spot where they’re easily accessible to your patrons. Regular updates and a varied game selection help maintain customer interest, encouraging frequent use.
Making Music Pay: The Role of Jukeboxes in Your Pub
Music is key to setting the right atmosphere in your pub, and a well-chosen jukebox can enhance the ambience while generating extra income. As a supplier, we provide modern jukeboxes that not only let your customers pick their favourite tunes but also serve as a steady revenue stream for your business.
Selecting the Right Jukebox: We offer a variety of jukeboxes equipped with the latest technology, including models that connect to the internet, giving your patrons access to an expansive library of music. This ensures your pub’s music selection stays current and caters to a wide range of tastes, keeping your customers entertained and encouraging them to stay longer.
Maximising Profits and Customer Experience: Jukeboxes can help offset the costs of music licensing and contribute directly to your profits by charging per song selection. Instead of constantly updating CDs or paying for streaming services, the jukebox can pay for itself, generating income each time a customer makes a choice.
We recommend choosing a system that includes a “free play” option, allowing you to play music without charge during quieter times. This feature is perfect for maintaining a pleasant atmosphere when fewer customers are present and can also be used to cater to special requests or loyal patrons.
Avoiding Repetitive Play: To keep the experience enjoyable for everyone, most jukeboxes come with settings that prevent the overplay of the same track. This ensures a varied and vibrant atmosphere, with a wide selection of songs available without the risk of customers hearing the same tune repeatedly.
Creating the Ideal Ambience: The music you play in your pub can significantly influence the overall vibe and customer satisfaction. Whether you’re aiming for a lively environment or a more relaxed setting, our jukeboxes can help you achieve the right mood. By allowing customers to choose the music, you give them a sense of involvement, enhancing their experience and encouraging them to spend more time (and money) at your venue.
Boosting Engagement with a Pool Table
If you’ve got the space, a pool table can be a fantastic addition to your pub, offering both entertainment and a steady source of income. Pool remains a popular pastime, and for many, the local pub is the go-to place to play. Not everyone has a pool table at home, making it a unique draw that can set your venue apart.
Why a Pool Table? Pool tables attract a broad audience, from casual players to serious competitors. They encourage customers to stay longer, particularly during quieter periods when they might otherwise leave. Whether it’s for a friendly match between friends or a more competitive game, having a pool table can increase footfall and boost your overall revenue.
Managing Your Pool Table: A well-maintained pool table is crucial for customer satisfaction. As part of our service, we ensure that your table is delivered, installed, and maintained to the highest standards. Regular servicing is essential to keep the table level, the cloth in good condition, and the cues straight. A poorly maintained table can discourage play, leading to a drop in both usage and income.
Maximising Revenue: Pool tables typically operate on a pay-per-play basis, which provides a consistent stream of income. However, to maximise earnings, consider hosting pool tournaments or leagues. These events not only draw in participants but also spectators, who will likely purchase food and drinks while watching the games. Offering a prize, such as a free round of drinks or a discount voucher, can further incentivise participation and create a lively atmosphere.
Seasonal Considerations: If your pub has seasonal fluctuations in customer numbers, you might notice that pool table usage varies throughout the year. During busier times, a pool table can be a central attraction, while in quieter seasons, you might consider offering free play during off-peak hours to keep customers engaged and spending.
As a supplier of gaming machines, our goal is to help you create an engaging and profitable environment in your pub. From fruit machines to jukeboxes, our products are designed to enhance your customers’ experience while boosting your bottom line.
Whether you’re looking to introduce or update your gaming offerings, we’re here to support you with the latest machines, expert advice, and reliable maintenance services. By carefully selecting and strategically placing your gaming machines, you can increase customer engagement, encourage longer visits, and maximise your revenue.
Remember, the key to success with gaming machines is not just in the selection but in their management and maintenance. Our team is committed to ensuring that your machines are always in top condition, allowing you to focus on running your pub while enjoying the benefits of a steady and dependable income stream.
We look forward to helping you make the most of your pub’s potential with our high-quality gaming machines.
